Market Share Growth Program |
Integrated Advertiser Media Pricing, Packaging and Sales Training Program |
- Grow your revenue and media share in a down market
- Improve results for your advertising clients
- Increase your sales team’s probing skills, client proposals and overall sales effectiveness
How does this program work? We take you and your team through a 5 step process:
- Conducting financial advertiser analysis to determine revenue per order and product usage, and to set desired revenue and product usage per order benchmarks
- Gathering sales and market feedback to help shape integrated media solutions for revenue growth
- Creating integrated media pricing and packaging solutions for revenue gain and effective advertiser results
- Defining the advertiser value
proposition and total audience reach, and developing advertiser sales materials
- Full day sales training program that includes integrated media solution selling, advertiser resource toolkit, customer information probing tool and customer proposal template
How successful is the program?
“Holzkamp has been a huge asset across Nielsen Business Media. Smart, strategic and practical, she analyzes, assesses, packages and trains-then follows up to ensure success (of which we've had much due to her efforts). In a world where there are no sure bets, Holzkamp breaks that mold. She is a sure bet.”
Sabrina Crow, Officer and SVP Nielsen Business Media, summer 2008.
"Cutting costs is easy. All you need is a knife--and a lack of empathy. Raising revenue is harder, especially in a downturn. It's helpful if you have someone at your side who can look at your sales systems, strategies and people with fresh eyes. Debbie Holzkamp can help you shape up core sales skills. She's good at what she does. "
Alan Bell, recently retired CEO, Freedom Communications inc, spring 2008.
“Debbie’s proven results keep us ahead of the competition. This is why we will continue to depend on her leadership and count on her expertise in the fields of product integration, pricing, packaging and sales training!”
Akira Sugihara, Finance Director Nielsen Business Media, July 2008.
“Debbie is truly an asset – she reviewed our data and current practices and responded accurately to our business needs, learned our particular business and tailored the packages accordingly. More importantly, she brought our leaders together and had them look at our business in a different capacity. Debbie facilitated, constructed the framework, and engaged people in a way that ultimately gave them ownership of the sales packages. You can’t find better than that.”
Sara Rogers, Human Resource Director and Rebecca Eacret, Finance Director, The Hollywood Reporter.
Call Debbie Holzkamp at 714-932-2284 or email at
to review your needs, this program and timing that works for you.
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